{"id":78,"date":"2026-10-11T14:07:30","date_gmt":"2026-10-11T14:07:30","guid":{"rendered":"https:\/\/hub.weblancia.com\/utm-guide\/"},"modified":"2026-10-13T01:37:51","modified_gmt":"2026-10-13T01:37:51","slug":"utm-guide","status":"publish","type":"post","link":"https:\/\/hub.weblancia.com\/fr\/utm-guide\/","title":{"rendered":"UTM Builder: Track Marketing Campaign Links"},"content":{"rendered":"<p><strong>In brief:<\/strong> UTM parameters label traffic sources, mediums and campaigns in analytics tools.<\/p>\n<h2>How it works<\/h2>\n<p>UTM parameters label traffic sources, mediums and campaigns in analytics tools. Add a destination URL and consistent source, medium and campaign values. Use lowercase naming conventions and avoid personal data in query parameters. A tagged link does not by itself install analytics tracking.<\/p>\n<h2>Try the tool<\/h2>\n<p>Open <a href=\"\/fr\/utm-builder\/\">UTM Builder<\/a> and test your own input. Check the result before using it in a professional project.<\/p>\n<h2>Related resources<\/h2>\n<p>Find complementary utilities at <a href=\"\/fr\/url-encoder\/\">another Weblancia Hub tool<\/a>, explore <a href=\"\/fr\/tools\/\">all tools<\/a>, or browse the <a href=\"\/fr\/community\/\">community guides<\/a>.<\/p>\n<h2>Detailed examples and best practices<\/h2>\n<p>UTM parameters help attribute visits to marketing activities. The commonly used fields are utm_source, utm_medium and utm_campaign.<\/p>\n<p>Use consistent lowercase naming conventions, such as source=newsletter and medium=email, so reports do not split the same channel into variants.<\/p>\n<p>Avoid including names, emails or other personal information in tracking URLs. Test that the final destination still loads correctly.<\/p>\n<h2>Frequently asked questions<\/h2>\n<h3>Is it free?<\/h3>\n<p>Yes, the linked Weblancia Hub tool is available for free.<\/p>\n<h3>Does it need an installation?<\/h3>\n<p>No, it works from a supported web browser.<\/p>","protected":false},"excerpt":{"rendered":"<p>Build UTM tracking URLs for campaigns using source, medium and campaign names. Includes naming and privacy tips.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-78","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/posts\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":2,"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/posts\/78\/revisions"}],"predecessor-version":[{"id":122,"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/posts\/78\/revisions\/122"}],"wp:attachment":[{"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/categories?post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/tags?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}