{"id":26,"date":"2026-10-11T12:18:23","date_gmt":"2026-10-11T12:18:23","guid":{"rendered":"https:\/\/hub.weblancia.com\/utm-links-guide\/"},"modified":"2026-10-13T01:34:43","modified_gmt":"2026-10-13T01:34:43","slug":"utm-links-guide","status":"publish","type":"post","link":"https:\/\/hub.weblancia.com\/fr\/utm-links-guide\/","title":{"rendered":"What Is a UTM Link? A Practical Guide to Campaign Tracking"},"content":{"rendered":"<p>UTM parameters are short tags added to a website URL to help identify where visits originate. They are useful for newsletters, social posts and campaign reporting.<\/p>\n<h2>The five common UTM parameters<\/h2>\n<p><strong>utm_source<\/strong> identifies the source, such as newsletter. <strong>utm_medium<\/strong> identifies the channel, such as email. <strong>utm_campaign<\/strong> groups visits under a campaign. <strong>utm_term<\/strong> and <strong>utm_content<\/strong> are optional details.<\/p>\n<h2>Example<\/h2>\n<p><code>https:\/\/example.com\/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=autumn<\/code><\/p>\n<h2>Good practices<\/h2>\n<p>Use consistent lowercase naming, avoid personal information in URLs and check that your analytics setup records campaign attribution correctly. UTM parameters do not measure conversions by themselves.<\/p>\n<p><a href=\"\/fr\/tools\/\">Try the free UTM builder \u2192<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Understand UTM links and track digital campaigns with consistent source, medium and campaign parameters.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/posts\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":1,"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/posts\/26\/revisions\/97"}],"wp:attachment":[{"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hub.weblancia.com\/fr\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}