In brief: UTM parameters label traffic sources, mediums and campaigns in analytics tools.
How it works
UTM parameters label traffic sources, mediums and campaigns in analytics tools. Add a destination URL and consistent source, medium and campaign values. Use lowercase naming conventions and avoid personal data in query parameters. A tagged link does not by itself install analytics tracking.
Try the tool
Open UTM Builder and test your own input. Check the result before using it in a professional project.
Related resources
Find complementary utilities at another Weblancia Hub tool, explore all tools, or browse the community guides.
Detailed examples and best practices
UTM parameters help attribute visits to marketing activities. The commonly used fields are utm_source, utm_medium and utm_campaign.
Use consistent lowercase naming conventions, such as source=newsletter and medium=email, so reports do not split the same channel into variants.
Avoid including names, emails or other personal information in tracking URLs. Test that the final destination still loads correctly.
Frequently asked questions
Is it free?
Yes, the linked Weblancia Hub tool is available for free.
Does it need an installation?
No, it works from a supported web browser.